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Create connections.Accelerate business.Reinforce your brand.
Sponsorship, strategic partnerships, brand building and the relationships that make them possible. For three decades we have put the right two names in a room and built the partnership that follows.
Brands secured for our clients
Who we're working with now.
Some of the work we're doing.
- Benefit gala · Grammy weekend
Jam for Janie
Two nights benefiting Steven Tyler's Janie's Fund at the Hollywood Palladium during Grammy weekend 2027, pairing a live watch party with an auction and a money-can't-buy concert, alongside Sounds of Laughter, a comedy night for top donors and VIPs.
Looking for: Gala and auction sponsors, table and hospitality partners, and value-in-kind across spirits, travel and gifting.
janiesfund.org - Live sport · Sponsorship
PRO Skijor
North America's first professional skijoring league, where a horse and rider pull a skier through gates, jumps and rings at 45 mph. The 2027 Frontier Tour runs Las Vegas, Bozeman, Boise, Reno and Tahoe, Denver and Salt Lake City.
Looking for: Brand partners across spirits, apparel and boots, financial services, automotive, outdoor and health and recovery. Tour-wide and single-market options both available.
proskijor.com - Media for equity · Venture fund
Mercurius Media Capital
The first institutional media-for-equity fund in the US. Media companies contribute advertising inventory in exchange for equity in fast-growing brands, backed by the Times of India Group's 20-year investment record.
Looking for: Content owners of all kinds — TV networks, streamers, publishers, cinema and out-of-home operators with $5M to $50M in premium inventory they'd rather turn into equity than discount.
mmc.us - Media payments · Content monetization
Recast
Infrastructure for distributed content monetization. Audiences unlock content wherever they find it by paying, engaging, shopping, redeeming loyalty or sharing data, and Recast splits and settles revenue in real time. Brands can fund access in exchange for measurable consumer action.
Looking for: rights holders and publishers with content to monetize, distributors seeking a revenue share, and brands who want to fund access, not buy a pre-roll.
recastpay.com - Music tech · Creator platform
The Beam
The music chart that pays new artists. A season-based competition tapping a 7.4 million-strong industry of self-made artists, with a college arm running on campuses including USC, UCLA and Miami.
Looking for: Brand challenge sponsors and campus partners who want participation from young audiences rather than impressions against them.
thebeam.com - Social impact · Nonprofit
US United
A not-for-profit media collective using large-scale cultural moments to connect people across divides. Its flagship Unity Seats program is live in stadiums and arenas nationwide, spanning the NBA, MLB, NFL, WNBA, MLS and NWSL.
Looking for: National and regional or local sponsors across four tiers, from $50K to $500K, who want to lead with purpose.
us-united.org - Conservation film · Social impact
Mission Partners Entertainment Group
A conservation film house working with Dorsey Pictures and the Max McGraw Wildlife Foundation. Its flagship, America the Beautiful, is a national 250th-anniversary celebration arriving in fall 2026 across more than 100 theaters, with a national school curriculum attached.
Looking for: Americana brands who want a durable, non-disposable association with the country's semiquincentennial.
americathebeautifulmovie.com
Driving success through experience and relationships
With a “Rolodex” that spans the globe and over 30 years of experience, THE SHARPE ALLIANCE has become a widely recognized and well respected name in the business community. We have deep commitment to providing our clients with individualized attention, multi-media information technology, and warm connections across all industries.
We are dedicated to nurturing relationships with C-Suite Executives world-wide and key members of global corporations. Clients have come to appreciate and respect our personalized awareness, vast network of resources, and out-of-the-box thinking that exceeds expectations. From consultation and advisory work to sponsorship strategy, our unique marketing solutions have been proven to build brands, refine content and messaging, and accelerate business growth.
Three ways in.
Ten things we are asked for.
- Corporate Sponsorships
- Strategic Alliances
- Brand Building
- Cause Related Initiatives
- Live Media Campaigns
- Marketing Strategies
- Branded Entertainment
- Social Media Campaigns
- Event Production
- Licensing & Retail
Partnerships we built.
Keep Memory Alive — Power of Love
Cause · GalaAndrea Bocelli and Céline Dion on stage. A multi-year sponsorship platform.
Le Savoir — Stella Artois
Beverage · ExperientialThe experiential platform, built in partnership with Sid Lee.
Ovation Hollywood
Real Estate · RetailNEFT Vodka installed as official vodka partner of the destination.
Shorty Awards
Awards · DigitalSponsorship and partner platform across three consecutive years.
Farrah Fawcett Foundation
Cause · Non-profitCause partnership and awareness campaign for the foundation.
Green & Black's — Mondelez
Premium CPGPremium chocolate brand partnership, coupled with Vayner Media.
Sharpe by the numbers
Let's find out who you should be standing next to.
A short conversation is usually enough to tell whether there is a partnership here worth building. No pitch deck required.